It looks like Kuwait is finally getting its long-awaited makeover, in the form of what's being dubbed as, "bling bling architecture." If things go as planned, the city will soon be home to four new buildings belonging to "the world's most iconic architectural wonders." That would put it in the same rankings as the Eiffel Tower, Sydney Opera House, London Bridge and Malaysia's Petronas Towers.
Burj Al-Arab in Dubai is "architecturally speaking, the most recognized and awe-inspiring of icons in the Middle East," the Kuwait Times reported. The building, which resembles a giant sail, is the world's tallest hotel and acts as a symbol for the city's "modernity, extravagance and extraordinary development."
Atkins, the architectural masterminds behind the Burk Al-Arab, see nothing but possibility in Kuwait where they are already planning four new buildings. "Each suggest an attempt at the iconic. From a slim-line high rise office building that seems to sway in the breeze to a hotel, commercial building resembling a king cobra, the structures - if built - would add a touch of the extraordinary and the fantastic to the skyline of Kuwait."
The challenge won't be an easy one. "Kuwait's sky high land prices, height and building restrictions and labyrinth bureaucracy can force the price of even a normal building into the multiple millions of dinars."
Architect Charles Jencks suggests that icon landmarks should go beyond function, acting also as symbols for that particular city, to reflect ideas or values. The Burj Al-Arab, for example, symbolizes "the emirate's modernity and ability to achieve what seems impossible - to turn a tiny, impoverished emirate into the region's financial and business hub."
"Would a cobra personify and symbolize Kuwait? Will it be what some have labeled 'bling bling architecture'? Or will the building of iconic buildings in Kuwait serve to spur development and growth and give Kuwait an identity recognized and respected by the rest of the globe?"
Stats for "Bling Bling Architecture"
Trending: Older & Average
Research: 11,334 clicks in 452 w
Interest: 4 minutes
Concept: "Bling Bling Architecture"
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: top 30 mobile marketing ideas in may, top 100 business innovations in may, and ephemeral e-commerce advertising.
"Bling Bling Architecture"
More Stats +/-
Top 100 Business Innovations in May
Top 30 Mobile Marketing Ideas in May
Ephemeral E-Commerce Advertising
Month-Long Sandwich Giveaways