According to the Lily Vanilli blog, this Bleeding Heart Cake was an instant, smashing sensation and completely sold out shortly after release. Rest assured that this cake can now once again be purchased with the funds still benefiting the Trekstock Foundation. This delicious recipe is made with red velvet sponge cake, cream cheese for frosting, and blackcurrant and raspberry syrup for blood. What a morbid masterpiece!
Implications - The incorporation of graphic, morbid imagery can be used to instantly capture viewers' attention -- especially the needed attention used to raise funds for important causes and charities. Companies looking to lend a helping hand to charities in need should consider appropriately graphic imagery.