Colossal Hip Hop Collabs
For those still left in the dark, Blakroc 2 is an album produced by the epic rock heroes The Black Keys with the help of Damon Dash, co-founder of Roc-A-Fella Records with Jay-Z. Dash enlists a stellar crew of Wiz Khalifa, Talib Kweli, the masterful Jay Electronica and more to rap on what's sure to be a collection of monstrous tracks.
Implications - As North American society advances towards progressive and more enlightened thinking, the boundaries which served to segregate consumers are now withering. The music industry is reflecting this change through genre collaborations of seemingly rival music styles. Corporations may similarly couple themselves with other companies to promote positive integration while simultaneously garnering mass consumer attention.