Alternate reality games (ARG) are a new form of gaming that combines the Internet with real-world events and clues to create an immersive experience, with Black Helix as this genre's newest addition. Black Helix is a global ARG that has just launched, taking place through March 2011, with players engaged in live events, phone calls, real world tasks and a final role-playing finale.
The Black Helix story revolves around the kidnapping of a 27 year old Medical research student while she is recording a video log containing information on her drug research and paranoia at being watched.
Black Helix takes the ARG concept a step further, with the story responding to conversations taking place on Facebook and Twitter and player aliases being written into the story which will subsequently published as a unique eBook.
Stats for Violent Virtual Games
Trending: Older & Mild
Research: 1,393 clicks in 270 w
Interest: > 3 minutes
Concept: Black Helix
Related: 88 examples / 68 photos
Segment: Males, 12-55
Comparison Set: 32 similar articles, including: twitter video games, gamer-avatar comparisons, and underground beer promos.
Twitter Video Games
Underground Beer Promos
Murder Mystery 2: Trend Hunter Fun Day
Outdoor Playgrounds for Internet Game Play