The Black Bear Packaging is a Huge Departure from Similar Brand Designs

By: Meghan Young - Jun 7, 2016
References: & packagingoftheworld
When it comes to canned goods, there's often an affordable aesthetic associated with the design, yet that's not the case at all with Black Bear. A series of canned and packaged foods, the design is as stylish as it can be. From artistic illustrations and modern typography to an overall simple color palette with just a single splash of color, it's hard not to be instantly attracted to the brand.

Created by Rodrigo Chiaparini and Mari Silva of Chiapa Design, the Black Bear packaging is meant to represent the link between the salmon and the bear food chain. The name Black Bear itself is meant to convey the idea of strength and modernity, which is mimicked throughout the striking brand identity.