Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip

By: Amelia Roblin - Published: Jan 29, 2013 • References: & packagingoftheworld
One very good strategy for getting your chatty coworker to stop talking -- at least very briefly -- is to offer her something to eat. Bla-Bla Cookies packaging captures this technique in a clever design by students at Moscow's British Higher School of Art and Design: Adeliya Koldarova, Oksana Paley, Daria Sapozhnikova and Zaira Panaeva.

The paper cylinders that hold the crackers have been graphically treated as cartoon heads. The fronts of the cartons have hairlines, eyes and noses, and mouths covered by the red label that bears the biscuits' logo. Interestingly, you don't open Bla-Bla Cookies packaging from the round flap on top, but rather by tearing the label away. This opens the mouth of the characters to reveal gobs full of food. Stats for Blabbermouth Biscuit Branding Trending: Older & Buzzing
Research: 151,669 clicks in 173 w
Interest: 3.8 minutes
Concept: Bla-Bla Cookies Packaging
Related: 99 examples / 76 photos
Segment: Neutral, 12-55+
Comparison Set: 36 similar articles, including: minimalist foodie packaging, accordion sandwich containers, and technicolor textile packaging.