The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs

By: Jana Pijak - Published: May 21, 2013 • References: &
Top model Harry Goodwins fronts the latest ad campaign for Swedish underwear brand Björn Borg. Harry poses in studio while sporting a bevy of the label's brightly hued boxer and vividly printed brief designs.

Evoking both a fun and carefree air, this suggestive image series promotes a healthy and youthful outlook on life. This collection of vividly colored underwear designs is sure to appeal to a younger consumer with a keen eye for bold design details and quality in construction.

The Björn Borg ad campaign showcases the Swedish underwear label's bright and vivid designs that successfully blend a youthful aesthetic with practicality. These designs are not only aesthetically bold but ensure comfort and breathability for their wearer. Stats for Vivid Skivvies Branding Trending: Older & Warm
Research: 11,756 clicks in 156 w
Interest: 2.9 minutes
Concept: Björn Borg
Related: 78 examples / 60 photos
Segment: Males, 18-55+
Comparison Set: 29 similar articles, including: politically provocative boxers, barely there asymmetrical undies, and mockery underwear ads.