The Bjorn Borg Spring/Summer 2014 campaign displays the brand's automotive appeal. Although showcasing its undergarment collection only, the label has done away with the prototypical boudoir or runway, instead opting for an old school car as the primary prop.
Bright headlights lit up varying lingerie pieces in this production. Models Theres Alexandersson and Florian Van Bael sported colorful yellow and green briefs, glitter bras and animal print underwear, showcasing the varying ways in which the classic apparel can be updated.
Given the electric hues present in this line, the apparel actually lights up, especially within the dimly lit garden that Alexandersson and Bael are captured in for these advertisements. Although the scene is certainly difficult to replicate, the items can nonetheless be paired with any day or nighttime ensemble.
Stats for Romantic Automotive Fashion Campaigns
Trending: Older & Warm
Research: 6,731 clicks in 94 w
Interest: 4 minutes
Concept: Bjorn Borg Spring/Summer 2014
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: steamy swedish underwear ads, wistful boudoir editorials, and anatomical feminist panties.
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