With all of the technological possibilities floating around, people are finally starting to utilize it in a creative and imaginative way, take the new Bjork Biophilia album for instance. The Icelandic singer and songwriter has collaborated with various people, from scientists to designers, in order to create a revolutionary iPad and iPhone app that complements the music album.
Basically a free app, it will feature 10 different tracks, each of which will correspond with a slew of interactive content. With games, musical scores, sleeve notes, visual graphics and more, the Bjork Biophilia app compels the user by allowing him or her to experience the music on a new level. By encouraging a new form of musical engagement, the Bjork Biophilia app has "cracked open the door to possibilities of what a new media experience can be, and simultaneously lessened the benefit of illegal downloading," as PSFK puts it.
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Trending: Older & Warm
Research: 4,955 clicks in 249 w
Interest: 3.3 minutes
Concept: Bjork Biophilia
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Segment: Males, 12-35
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