This ad from the advertising agency Euro RSCG out of Mumbai, India is just plain nasty. The message has to do with hygiene and a liquid hand wash and the shock value of the visuals clearly goes through the roof so I thought I'd share the pain with as many folks as possible. Enjoy.
Implications - People are accustomed to seeing over thousands of ads daily--whether it is online, outdoors, in print, or on television. This high exposure makes it hard for ads to grab people's attention. Using shockvertising elements will spark curiosity in consumers to find out more about the product. Businesses should incorporate elements of shockvertising in their campaigns to grab consumers' attention.
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