Sometimes it can be extremely confusing to find the perfect lipstick shade, so Canadian makeup brand Bite Beauty created a pop-up Lipstick Lab for customers to custom create their very own lipstick.

An entirely health-conscious brand, Bite Beauty ingeniously invites makeup lovers to choose from its natural scent, texture and color pigments and make their very own organic lipstick. The customer gets to play with different pigments, smells and hues with the help of expert makeup consultants to create the ideal match for their lips. Then, each custom creation is put into a metal lipstick mold to cool and harden before the lipstick is packaged to take home.

The Lipstick Lab in itself is super neat because of its temporal collapsible pop-up store in New York. Bite Beauty plans to make the Lipstick Lab one day a permanent structure.