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The Bird Project Creates Avian Soap to Aid Oil-Covered Birds

By: Michael Hines - Published: • References: birdproject.org & springwise
The Bird Project is a unique piece of soap designed to raise money to support organizations that are working to clean off birds affected by last year's gulf oil spill. The soaps of the Bird Project are designed to look like birds covered in oil, with the soap eventually giving way to a ceramic white bird once it has been used enough.

In case you didn't get the meaning behind the black soap turning white, it symbolizes the cleaning of an oily bird. The soap was designed by Tippy Tippens of MATTER and sells for $24, with half of all proceeds going towards the Gulf Restoration Network and the International Bird Rescue. I have seen my fair share of soap on the Internet, but I am hard-pressed to find one piece that is as clever or socially responsible as the dirty bird soap from the Bird Project. Stats for Bird-Cleaning Bath Soap Trending: Older & Chilly
Traction: 539 clicks in 179 w
Interest: 1.5 minutes
Concept: Bird Project
Related: 43 examples / 33 photos
Segment: Females, 18-55
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