Rockstar

Pharrell Williams' Bionic Yam Outerwear Line is Eco Chic

By: Allison Love - Published:   Updated: Jul 18 2011 • References: n-e-r-d
Hip-hop star Pharrell Williams has created Bionic Yam, an eco-couture clothing company, in conjunction with Franco-Italian activewear company Moncler. Bionic Yam's Fall-Winter special edition line of men's jackets, featured above, is made entirely from recycled plastic water bottles.

In fact, Bionic Yam specializes in clothing made from recycled bottles. Pharrell Williams, your stock just went up tenfold in my books. I love when superstars use their popularity for a good cause.

Implications - He is sure to be an inspiration to his huge number of followers to adopt green lifestyle habits. It's people like Pharrell that use their celebrity status to make their community a better place.

Stats for Upcycled Bottle Jackets Trending: Older & Chilly
Traction: 4,105 clicks in 225 w
Interest: 4 minutes
Concept: Bionic Yam
Related: 69 examples / 53 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: fashion from recycled plastic, militarized hipster fashion, and haute denim hook-ups.