OneKeyAway Matchmaking Site

By: Trend Huntress - Published: Aug 4, 2007 • References: onekeyaway
The people at matchmaking site OneKeyAway.com found the big flaw in internet dating sites - no human interaction! So they developed a service that brings professional singles together. After completing an initial survey and profile at their website, users attend a mixer hosted by OneKeyAway where they're given an "e-Key" which resembles a car alarm remote control. Guests can approach each other, "zap" each other with their e-Key, and they are immediately able to tell how closely they match based on their online surveys. Meeting in a relaxed social environment takes the edge off of those awkward first dates and the e-Key premise keeps things playful. Stats for BiHybrid Dating Combines Web & Reality Trending: Older & Mild
Research: 3,877 clicks in 459 w
Interest: 4 minutes
Concept: BiHybrid Dating Combines Web & Reality
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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