Taking preppy to a whole other level is the Billionaire Boys Club new hunting pattern.
The Billionaire Boys Club hunting pattern is pushing the boundaries of a prep style by using the image of hunter-gatherers as a theme (I don't know how prep that actually is).
It is more likely that the Billionaire Boys Club hunting pattern collection will be seen on hip young men (who will most likely make Nomads cool), precisely the Billionaire Boys Club's target market.
Implications - The two t-shirts and backpack featured in this collection will be released on July 30th, 2009, which begs the question: is there anything that Pharrell Williams can't do?
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Concept: Preppy Pilgrim Prints
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Segment: Males, 18-55
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Preppy Pilgrim Prints
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