A new site, Bikini's College, aims to provide an interactive guide to international flirting. It's getting a lot of coverage from major sites, including Ad Rants.
Implications - I can see how this promotional clip called My Teacher is Sexy would entice young school boys to want to stay in school, but it is certainly a bit confusing.
Does Bikini's College signal towards the growing trend of globalized hook ups? One thing is for certain though, and that's that sex sells. This particular form of sexvertising is pushing many boundaries and companies or brands that are looking to generate a lot of buzz (and who aren't afraid of controversy) should take note.
Stats for Bikini's College
Trending: Older & Buzzing
Research: 9,721 clicks in 484 w
Interest: > 3 minutes
Concept: Bikini's College
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: men's body image campaigns, ritual-based skincare, and rotating mini cabins.
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