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'Big Is In' campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. Food carving has been seeing a resurgence in recent days, and here we see eggplants, squash and potatoes carved into pleasantly plump swimsuit models.

The new Magimix XL food processor is a high end appliance with a lexan bowl, automatically adjusting power and a 12 year motor guarantee. The Magimix 5200 XL model has an 1100w powerhouse and a 3.6 litre bowl.

"The Magimix food processor was the domestic version of appliances designed for professional use," according to the France based company.

The ad campaign was conceived by the Gray Ad Agency from Tel-Aviv, Israel.