Bike commuters get the luxurious benefits of secure parking and showering at the BikePark. The rates are cheaper than most car garages, and you get access to full locker rooms that look like they belong in an upscale gym. If the BikePark was implemented in major cities, the greener alternative of riding your bike would become a major city staple.
Implications - The combination of multiple services or products into bundles is one of the simplest, yet most effective ways for companies to appeal to consumers. The all-at-once nature of these products are services is highly appealing to consumers with on-the-go lives.