My favorite shot from 'Bigger in Texas' in Flair Austria is the eighth image, in which Kocianova's body is superimposed over an oil-drilling site. See the gallery above for the full editorial.
Implications - Current fashion trends are heading back to basics; perhaps due to the recession, a surge of country couture and retro revival. Consumers now opt for outfits which are simple and comfortable instead of extravagant, flashy fashions. Companies can cater to this market of comfort-seeking consumers by studying their values and applying them to their products.