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Alex Covert
Flavored Canned Oxygen (Part 2) - Big Ox
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Over a year ago, Trend Hunter featured OGO canned fruit flavored oxygen. The concept is so wonderful and bizarre that we had to follow it up with another canned oxygen provider, Big Ox.
A marketing blitz surrounds this one. Hot women. A trendy web site, bigoxrox.com. This stuff comes in four “flavors”: Polar Rush, Tropical Breeze, Mountain Mint, and Citrus Blast. There is a mouthpiece at the top that you put in your mouth and then blast the oxygen in. Their myspace site, myspace.com/bigoxrox, includes an impressive list of friends (more marketing hype): Janet Jackson, Nelly, Tito Ortiz, and the American Idol crew. (Big Ox)
A product that not only exceeds the oxygen content of many of the stationary oxygen bars, but one that tastes good: Big Ox canned oxygen. Launched in May of 2006, Big Ox delivers a pure, refreshing blast of 89 percent oxygen-enriched air in every can – the “normal” air we breathe only provides 21 percent oxygen. In addition, Big Ox is the only oxygen product formulated with a patented flavor cap that releases refreshing Big Ox flavors, such as Mountain Mint, Tropical Breeze, Polar Rush and Citrus Blast, simultaneously but separately from the oxygen in the can ensuring the product is received in its purest form. Today, Big Ox is carried at retail stores, spas, gyms and golf clubs nationwide.
(bigoxrox)
Read More: bigoxrox
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