Big Ox

By: Alex Covert - Published: • References: bigoxrox & bigoxrox
Over a year ago, Trend Hunter featured OGO canned fruit flavored oxygen. The concept is so wonderful and bizarre that we had to follow it up with another canned oxygen provider, Big Ox.

A marketing blitz surrounds this one. Hot women. A trendy web site, bigoxrox.com. This stuff comes in four "flavors": Polar Rush, Tropical Breeze, Mountain Mint, and Citrus Blast. There is a mouthpiece at the top that you put in your mouth and then blast the oxygen in. Their myspace site, myspace.com/bigoxrox, includes an impressive list of friends (more marketing hype): Janet Jackson, Nelly, Tito Ortiz, and the American Idol crew. Stats for Flavored Canned Oxygen (Part 2) Trending: Older & Warm
Traction: 9,388 clicks in 379 w
Interest: 4 minutes
Concept: Flavored Canned Oxygen (Part 2)
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
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