Lindt's The Big Egg Hunt was put together in celebration of Easter. The event saw the placement of 103 ginormous eggs throughout the UK, giving way to a country-wide search.
An assortment of creative designs were placed on these Lindt eggs. A series of established artists were called upon during the production of these designs, distinguishing the project as an experimental one.
Sitting within London's Covent Garden was one of Lindt's most innovative displays as a 4-foot tall faux Humpty Dumpty was erected, made entirely of chocolate for the production. Two soldiers stood next to the edible sculpture, guarding it. The piece eventually fell however, mimicking the exact story that lies behind the folk tale.
Stats for Country-Wide Egg Competitions
Trending: Older & Chilly
Research: 391 clicks in 163 w
Interest: 0.7 minutes
Concept: Big Egg Hunt
Related: 69 examples / 53 photos
Segment: Females, 4-35
Comparison Set: 25 similar articles, including: burger-adorned egg ads, adorable felt-covered eggs, and salvaged eggshell votives.
Country-Wide Egg Competitions
More Stats +/-
Adorable Felt-Covered Eggs
Burger-Adorned Egg Ads
Salvaged Eggshell Votives
Delicately Stamped Easter Eggs
Fantasy Lenten Decor