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Chance to win £10,000

Meet the Cornish upcycler inspiring people

— April 17, 2024 — Eco
Biffa, a leader in sustainable waste management, has launched its latest initiative to find the next 'Change Maker.' This program celebrates and supports sustainable entrepreneurs who transform waste materials into innovative products. The initiative highlights individuals like Kate Doran of Flotsam Flo, who creatively upcycles discarded inflatables and wetsuits into unique accessories, showcasing the potential of waste as a valuable resource.

The 'Change Maker' competition offers a significant opportunity for visionaries in the realm of recycling and reusability. The winner will receive a £10,000 prize along with customized support, which may include marketing strategies or help in securing premises, to amplify their business impact. This support aims to enhance their contributions to developing local micro circular economies, aligning with Biffa's commitment to waste valorization.

Applications are open through Biffa's campaign page, where candidates need to submit a 60-second video by April 30th. This initiative is part of Biffa’s broader mission to demonstrate waste's inherent value and encourage community-level sustainability.
Trend Themes
1. Sustainable Entrepreneurship Support - Discover how a leading waste management company is fostering emerging entrepreneurs focused on transforming waste into innovative products.
2. Circular Economy Showcasing - Explore a competition that emphasizes the circular economy by spotlighting individuals who creatively upcycle discarded materials into valuable resources.
3. Community Sustainability Initiatives - Witness a program that encourages community engagement and sustainability through initiatives that highlight the potential of waste reutilization.
Industry Implications
1. Waste Management - Opportunity for waste management companies to collaborate with upcycling entrepreneurs to drive sustainable practices and innovative solutions.
2. Marketing and Brand Strategy - Potential for marketing firms to partner with sustainable businesses to enhance their brand visibility and showcase their eco-friendly initiatives.
3. Product Design and Manufacturing - Innovative upcycling projects offer new avenues for product designers and manufacturers to explore sustainable materials and production processes.
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