Although the Bia Sport is not the first GPS enabled training watch to hit the market, the company is claiming that it is the only timepiece of its kind to be geared specifically toward women.
Weighing in at only 35 grams, the time teller is about half as heavy as other similar products and was designed with the shape of a women's wrist in mind. Its thin design makes it much less cumbersome to wear out and about than other variations that feel like they are the size of a brick and the wrist strap can be personalized in many colors and patterns.
The user interface is also straightforward and intuitive to use and the company has also developed a community for those who own the watch to track their progress online and then share and compare it with others.
Stats for Gender-Specific Wrist Watches
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Research: 20,004 clicks in 203 w
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Concept: Bia Sport
Related: 69 examples / 53 photos
Segment: Females, 18-55+
Comparison Set: 25 similar articles, including: do-it-all timepieces, 87 candy-colored timepieces, and wrist-sized ekg machines.
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