The New Beyoncé Campaign Features Activist Jillian Mercado

By: Katherine Pendrill - Mar 21, 2016
References: shop.beyonce & bustle
The new Beyoncé campaign is making headlines for taking a more inclusive approach to the sale of the singer's Formation-branded merchandise. Instead of a star-studded cast, the singer choose disabled activist Jillian Mercado to be the main model for the shoot.

The new Beyoncé campaign features a diverse cast of models wearing the singer's line of lyric-branded clothing and accessories. One of the most striking models is Mercado, who suffers from muscular dystrophy. While Mercado's wheelchair is on display in each image, she is styled and shot in the same way as all the able-bodied models. As a result, the inclusion of Mercado demonstrates a genuine effort to make ads more inclusive and relatable to a wide variety of consumers.