The first impression that the Beymen Fall 2013 ad campaign gives off is cold and stark. It really embraces the change of season with bare branches, grey skies and an overall barren atmosphere. The second impression is a Hitchcockian one. As though inspired by the classic film, 'The Birds,' model Katrin Thormann, who appears for the third time as the face of the Turkish retailer, channels her inner Melanie Daniels. Dark and dramatic, the birds in the backdrop are pretty sinister.
The Beymen Fall 2013 ad campaign was lensed by photographer Koray Birand. Styled by Mahizer Aytas, the blonde German beauty is clad in luxe labels such as Dolce & Gabbana. The elegant looks were perfected by makeup artist Erkan Uluc and hair stylist Ali Yilanci.
Stats for Hitchcockian Fashion Ads
Trending: Older & Mild
Research: 3,696 clicks in 142 w
Interest: 2.1 minutes
Concept: Beymen Fall 2013
Related: 70 examples / 54 photos
Segment: Females, 18-55+
Comparison Set: 26 similar articles, including: vibrantly edgy fashion ads, elegantly rebellious fashion ads, and casual rockstar fashion ads.
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