The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag

By: Jana Pijak - Published: Sep 4, 2014 • References: saturday & saturday
Kate Spade Saturday's bespoke bag platform allows the label's consumers to design their own weekender bag. The fun tool is a favorite for shoppers with an eye for design and allows one to put their own twist on the classic, canvas carrier.

Kate Spade Saturday is the designer's sister label that launched in 2013. The youthful brand embodies a carefree spirit and lets consumers choose one of two weekender designs on their interactive platform.

The designs vary in size and shape, one being more tall and narrow while the other is roomier and wider in its shape. Once a design is chosen, one is closer to the bespoke bag of their dreams. Kate Spade Saturday consumers are given a chance to customize the accessory's base, body, handle and pocket colors. Stats for Bespoke Bag Platforms Trending: Older & Popular
Research: 10,574 clicks in 90 w
Interest: 1.3 minutes
Concept: Bespoke Bag
Related: 65 examples / 50 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: bespoke shoe tattoo services, bespoke feminine suits, and bespoke pet purses.