The Bershka Spring/Summer 2012 collection is filled with 90s-inspired designs that exude the feel of endless summer, freedom and adventure.
This season the fashion house has opted for bold combos, featuring laid-back denims, tees, crop tops, skirts, floral flowing dresses and accessories. Neon detailing on the clothing and accessories add a hint of rebellion to this season’s collection.
The campaign, brilliantly photographed by Tom Craig, captures the youthful and free-spirited essence of the brand. Shot in Los Angeles with a dusty, desert, roadside backdrop, the campaign is sure to leave you longing for those carefree days of summer.
The Bershka Spring/Summer 2012 campaign features Alexandre Cunha, Zippora Seven and two other models.
Reference: Bershka and the Electric
Stats for Summer Road Trip Campaigns
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Concept: Bershka Spring/Summer 2012
Related: 127 examples / 98 photos
Segment: Neutral, 18-35
Comparison Set: 47 similar articles, including: gypsy-inspired lookbooks, vintage surfer lookbooks, and casual nonchalant lookbooks.
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