The shoot for the Bershka Spring/Summer 2011 collection is fun, flirty and definitely something to look forward to this summer. View the gallery for examples of how to look good in the sun.
Implications - Consumers embrace products that reflect their lifestyle choices and values as they allow them to express their individuality to their peers. These consumers respect companies who support their lifestyles, and look to advertising to determine whether they will buy into the brand. Companies can appeal to certain niche markets by incorporating images containing demographic-specific styles or products into their advertisements.