Bentley On Demand is Only Available to Current Bentley Owners
Michael Hines — May 27, 2017 — Tech
References: bentleymotors & autoguide
Bentley On Demand is a new service from the automaker currently being trialed in three cities: New York, Los Angeles and Dallas. It lets Bentley owners request a Bentley to drive while traveling or for special occasions. This means no more waiting in lines at rental counters during vacations or wondering how the entire family is supposed to fit in a two-door Continental for an entire road trip. Bentley On Demand is not a standalone service but rather a new feature of the Bentley Network app. If the trial proves successful then the service will be expanded.
Should Bentley On Demand be a hit it'll be interesting to see what on-demand service the automaker offers next. It already lets owners request refueling. Could on-demand detailing or small service jobs be next?
Should Bentley On Demand be a hit it'll be interesting to see what on-demand service the automaker offers next. It already lets owners request refueling. Could on-demand detailing or small service jobs be next?
Trend Themes
1. On-demand Car Services - Bentley On Demand introduces an on-demand service for Bentley owners to request a car while traveling or for special occasions.
2. Expanding On-demand Services - If Bentley On Demand proves successful, the automaker may expand its on-demand services beyond car rentals, potentially offering on-demand detailing or small service jobs.
3. Enhanced Ownership Experience - Bentley On Demand aims to enhance the ownership experience by providing convenient rental options for Bentley owners, eliminating the need to wait in lines at rental counters.
Industry Implications
1. Automotive Rental Services - Bentley On Demand disrupts the traditional car rental industry by offering an exclusive rental service specifically for Bentley owners.
2. Luxury Car Ownership - Bentley On Demand caters to the luxury car ownership market, providing a unique experience and additional convenience for Bentley owners.
3. On-demand Service Apps - The success of Bentley On Demand could pave the way for other luxury automakers to offer on-demand services through their own mobile apps, disrupting the service industry.
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