Lounging in the Spring sun in floral-patterned button-down shirts, straw hats and tank tops, the models for the Bensimon Spring 2011 collection display perfect apparel for chilling out.
Model Taylor Fuchs is photographed by Pato Battelini in a calm atmosphere as he relaxes in his Bensimon gear. This Argentinean designer creates simplistic designs that caters to many fashionistos, and this Benimon collection is as fun as it is lounge-perfect.
Implications - Consumers living in urban societies live very fast-paced lifestyles and find little time for relaxation. For this reason, they desire fashions that are appropriate for the workplace, yet prioritize comfort. Companies can appeal to these busy demographics by manufacturing loose-fitting items made of high-quality materials.
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