The Penny Loafer Makes a Comeback Using the Benjo Colored Pennies

By: Nikki Taylor - Published: Sep 25, 2012 • References: coolhunting and blog.gessato
Revive the seasoned look of the penny loafer by using one of the Benjo-colored pennies from the Ben Hertz company.

The functional utilitarian loafer was given its name due to the slot at the very front of the shoe. This identifiable slit was made so that a shiny coin may be shown off or stored for everyday use; such as using a payphone. The Benjo colored pennies were designed with the sole purpose of being able to fit in the loafer coin slot and artfully be paraded around the metropolitan area. They come in many different hues with intriguing names like 'Flying Fish' for the mint green painted penny and 'Rosso Scudiera' for the red.

To make the branding of the pennies even more stylish, they are packaged in a little black and white souvenir matchbox.