Superstar

The Benetton Pin Up Denim Line is Designed Based on Body Shape

By: Katherine Vong - Published: • References: benetton & popsop
Thanks to technology that allows apparel design to be crafted to highlight your best bits and diffuse the rest, shopping for the perfect pair of jeans is now a piece of cake, and the Benetton Pin Up Denim collection falls into this category. Benetton's new jeans collection features denim that was designed based on your body's shape rather than standard sizes and fits.

Comprising two separate lines -- Shape and Lift -- the Benetton Pin Up Denim collection offers jeans that are specifically designed to enhance a woman's curves. For the Shape line, features like a slenderizing fabric panel inside of the jeans visually flatten the belly area, while a higher waist ensures the legs look longer and leaner. As for the Lift line, the jeans features lower waists and heart-shaped rear yokes that "lift" the butt and accentuate slim legs. Stats for Curve-Enhancing Jeans Trending: Older & Warm
Traction: 2,187 clicks in 118 w
Interest: > 3 minutes
Concept: Benetton Pin Up Denim
Related: 78 examples / 60 photos
Segment: Females, 18-55+
Comparison Set: 29 similar articles, including: ambitious denim campaigns, beachy blue jean editorials, and polished denim photography.