The Bench spring/summer 2014 line is directed to the youth, and features carefree, around-the-clock apparel, suitable for any lifestyle.
The 24 hr Life collection is inspiring its wearers to live freely and fully, as depicted in this video. Its collection has been made to be comfortable and non-restrictive and to seamlessly go from day to night, and back to daylight. Its line has its iconic logo branded on the clothing, and is promoted as activewear and comfortable evening-wear. The line has been accustomed to featuring a lot of gray apparel, but it has incorporated fluorescent drawstrings in this collection.
Bench has always appealed to the active lifestyle, and has promoted its line to be targeted to those who are adventurous and fearless. The mix of variation in its clothing can be enjoyed by anyone who enjoys comfort and casual clothing, with a bit of spunk.
Stats for Youthfully Versatile Fashion
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Research: 219 clicks in 108 w
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Concept: Bench Spring/summer 2014
Related: 92 examples / 71 photos
Segment: Neutral, 12-55
Comparison Set: 34 similar articles, including: alluring surfer girl lookbooks, revealing sports shoots, and day-to-night workout apparel.
Youthfully Versatile Fashion
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