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The Bem Ser Integrative Health Campaign Advocates Freedom

By: Meghan Young - Published: • References: dimcanzian.br & ibelieveinadv
The Bem Ser Integrative Health ad campaign cleverly likens the addictive powers of cigarettes to the grip Dictators have over whole nations. Illustrated on the burnt out cigs are such undemocratic rulers as Adolf Hitler, Fidel Castro and Kim Jong-il. To better convey its clever meaning, the print ads read, “Your health deserves freedom.”

Conceived and executed by dim&canzian, an ad agency based in São Paulo, Brasil, the Bem Ser Integrative Health ad campaign is quite clean and simple except for the cigarettes, which brings even more attention to them. It was art directed by Ale Parme with creative direction by Michele Dim D’Ippolito, Gabriel Araujo and Bruno Salgueiro. Flavio Luiz Nogueira illustrated the dictator characters. Stats for Dictator Cigarette Character Ads Trending: Older & Mild
Traction: 1,396 clicks in 65 w
Interest: 1.5 minutes
Concept: Bem Ser Integrative Health
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: ideal body projection ads, functional outdoor billboards, and impatient caricature ads.