When Granny Fashion Becomes Chic

By: Nisara - Published: Feb 8, 2007 • References: pingmag.jp
This winter, you can give some extra comfort to you belly with the latest Japanese fashion called “Haramaki” or belly warmer. Once, Haramaki is known as a granny underwear. Japanese people believe that the center of the human spirit and the source of energy are at the belly. Wearing belly warmer will boost your blood circulation and spread the heat through body. Therefore, senior people usually wear it when they're sick.
Now, Hobonichi, Japanese company has turned the belly warmer into the fashionable must-have accessory. There are limited numbers of the fashioned belly warmers sold during summer and winter seasons. These belly warmers have become very popular collections among young Japanese. Stats for Belly Warmer Trending: Older & Average
Research: 6,543 clicks in 485 w
Interest: 4 minutes
Concept: Belly Warmer
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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