I have been around dogs all my life and did not know this product existed. The Wizzer is for male dogs that just refuse to stop hiking up their leg and marking their territory on your territory. Wrapping up their package in a band of denim, camo or terrycloth is just the trick to stop your Wizzer.
I always enjoyed the Wizzer of Oz.
Implications - Dog owners are desperate to have obedient pets. Owners want obedient pets as they then feel they will not be perceived as bad owners. If an owner does not have a positive relationship with their pet, they will turn to methods that will discourage the behavior that inhibits the relationship. Brands can create products that cater to this need.
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