The Belly-Binding Wizzer Trains Your Pooch When to Pee
I always enjoyed the Wizzer of Oz.
Implications - Dog owners are desperate to have obedient pets. Owners want obedient pets as they then feel they will not be perceived as bad owners. If an owner does not have a positive relationship with their pet, they will turn to methods that will discourage the behavior that inhibits the relationship. Brands can create products that cater to this need.