Provocative Parisian Previews
With the gorgeous Parisian skyline as her background, Bey takes glamorous to new heights. The rooftop photos were shot by French photog Greg Gex at Le Maurice Hotel, where Ms. Sasha Fierce herself was on vacation earlier this summer. The video is set to Knowles' song '1+1' and showcases the grace, elegance and fluidity with which she moves. What's most striking is the endless array of magnificent outfits the queen of R&B sports throughout the shoot, which include some outrageous silver sequined pumps that only Beyonce could pull off.
Implications - The release of a new album coincides with many promotional endeavors from editorials to interviews. Behind the scenes videos are one of the most effective means of connecting to an audience of consumers who are excited by the insight and lead up these exclusive features build in a fan base.