While wisdom tells us "if you drink, don’t drive," Amsterdam youth have thrown caution to the wind, quite literally, whilst on their bicycles. If you love beer and biking, why not go beer biking? What better way to see the sights of the city than riding atop a 17-foot long bike with a bar and a karaoke machine?
It's a pedaling party, and truly a collaborative effort - everyone must work (and drink) together to keep the tour going. It is a lot more eco-friendly, as there is no gas involved, plus passengers feel like part of the sight seeing.
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Concept: Beer Biking
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Segment: Males, 18-35
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