The interesting thing that consumers are beginning to appreciate about product wrappers is that the more convoluted and contrived they are, they send the message that the goods inside might have been through a great deal to arrive in your hands.
Bean House packaging takes a step back to provide a crisp visual identity with none of the baggage. Designer Lina Sponberg began with the familiar brown paper bag, still used by many market vendors for scooping and selling quality local foods from their baskets that came from their farms.
These fragile sacks aren't the most durable available, which gives the consumer the confidence that their contents were handled lightly. However, the image of the ground coffee brand has been noticeably treated to some careful attention, so say the lovely illustrations found on the front of each pouch.
Stats for Nostalgic Lunch Bag Branding
Trending: Older & Buzzing
Research: 54,240 clicks in 204 w
Interest: 4 minutes
Concept: Bean House Packaging
Related: 53 examples / 41 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: contoured munchies merchandizing, home-sewn seedling branding, and earthy plant branding.
Nostalgic Lunch Bag Branding
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