Diesel's Be Stupid At Work Campaign Launches Facebook Through Excel

By: Carly Foy - Published: Jun 21, 2011 • References: bestupidatwork & buzzfeed
Diesel's Be Stupid campaign continues to be successful and now, a new addition to the campaign promotes the user to 'Be Stupid At Work.'

The application is simple to use. All the user needs to do is have Adobe Air on their computer and download Diesel's 'Excellbook.' The Be Stupid At Work Facebook download looks and acts like a spreadsheet, therefore, making it virtually impossible for your boss to catch you online.

This interactive feature is perfect for those who cannot tear themselves away from Facebook while working from 9 to 5. This addition to the Be Stupid campaign shows that Diesel not only understands their audience but supports their "Be Stupid" mantra.

The application is available for PC and Mac users. Stats for Social Media Job Distractions Trending: Older & Mild
Research: 1,159 clicks in 257 w
Interest: 1.5 minutes
Concept: Be Stupid At Work
Related: 74 examples / 57 photos
Segment: Neutral, 18-55+
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