Granted World AIDS Day was over a week ago, it never hurts to be reminded about how important prevention, as well as long held ideas of what is considered good and pure. So the Be Pure ad campaign wants to shake things up.
Produced in Brazil by JWT, the tag line for each ad says the following, “Be Pure. Safe Sex is Never Wrong.” It is accompanied by a colorful image of claymation angels, wearing leather, engaged in what appears to be some sort of S&M. Check out the gallery for more of the Be Pure ad campaign.
Naughty Ads for AIDS
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