The Be Pure Ad Campaign Offers Sound and Sassy Advice

By: Robyn Currie - Published: Dec 11, 2009 • References: ba-reps &
Granted World AIDS Day was over a week ago, it never hurts to be reminded about how important prevention, as well as long held ideas of what is considered good and pure. So the Be Pure ad campaign wants to shake things up.

Produced in Brazil by JWT, the tag line for each ad says the following, "Be Pure. Safe Sex is Never Wrong." It is accompanied by a colorful image of claymation angels, wearing leather, engaged in what appears to be some sort of S&M. Check out the gallery for more of the Be Pure ad campaign. Stats for Naughty Ads for AIDS Trending: Older & Buzzing
Research: 70,323 clicks in 336 w
Interest: 4 minutes
Concept: Naughty Ads For AIDS
Related: 55 examples / 42 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: angels watching people have sex, orgiastic aids awareness ads, and 66 aids prevention innovations.