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These 'Be Fit' Fitness Centers ads are for people who have a problem cutting down on high fat, sugar and salty snacks. This creative campaign approaches the sensitive subject of weight without ingestive judgement.

Given that a person may end up eating a hot dog or chocolate bar regardless of its unhealthy attributes, these prints designed by BBDO exercise one's ability to challenge the effects of junk food on the body. Ultimately, these 'Be Fit' Fitness Centers ads will encourage some post-holiday belly blasting.