Angelic spirits were in full force at the BCBG Max Azria Spring 2011 RTW show. Over half of the collection was comprised of white and off-white minidresses in an array of easy, breezy cuts. From flutter sleeves to one-shouldered shift dresses, each frock is more effortlessly beautiful than the last.
See more images of the BCBG Max Azria Spring 2011 RTW show above.
Photo credits: Monica Feudi
Implications - As the North American economic situation evokes uncertainty among its citizenry, consumers are finding solace in product designs which are simplistic and plain. Corporations looking to introduce a product to the market may benefit from low-key designs and easy-to-use interfaces as to not arouse frustration in consumers.
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Concept: Bcbg Max Azria Spring 2011 Rtw
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Segment: Females, 18-55
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