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The BBDO Guerrero WWF Campaign is Eco-Conscious

By: Susan Keefe - Published: • References: bbdoguerrero and creativecriminals
The Philippines--based advertising company BBDO Guerrero recently unveiled its campaign for WWF. The eco-conscious organization enlisted the help of BBDO to raise awareness for the long-suffering marine life in the Philippine Sea. The WWF estimates that 70% of plastics in the Philippines wind up in this body of water, and to illustrate this statistic, BBDO visuals replaced the usual coral wildlife with plastic bottles and forks to drive the point home.

Many may doubt the effectiveness of this add. There is very little text save the WWF logo, appearing in the top corner. While the imagery is a little serene for shockvertising, these images will certainly make you do a double take. The BBDO Guerrero may be a touch too quiet for its cause, but the visuals it produced are intriguing and eerily gorgeous.