Rockstar

The BBDO Guerrero WWF Campaign is Eco-Conscious

By: Susan Keefe - Published: • References: bbdoguerrero & creativecriminals
The Philippines--based advertising company BBDO Guerrero recently unveiled its campaign for WWF. The eco-conscious organization enlisted the help of BBDO to raise awareness for the long-suffering marine life in the Philippine Sea. The WWF estimates that 70% of plastics in the Philippines wind up in this body of water, and to illustrate this statistic, BBDO visuals replaced the usual coral wildlife with plastic bottles and forks to drive the point home.

Many may doubt the effectiveness of this add. There is very little text save the WWF logo, appearing in the top corner. While the imagery is a little serene for shockvertising, these images will certainly make you do a double take. The BBDO Guerrero may be a touch too quiet for its cause, but the visuals it produced are intriguing and eerily gorgeous. Stats for Plastic Marine Life Trending: Older & Mild
Traction: 3,125 clicks in 161 w
Interest: 3.9 minutes
Concept: BBDO Guerrero
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: toxic animal ads, graffitied endangered species, and disturbing maps.