The BBDO Chile Mitsubishi Montero Sport Ad Campaign

By: Ryan Hinkson - Published:   Updated: Jul 18 2011 • References: bbdo.cl & designyoutrust
These BBDO Chile Mitsubishi Montero Sport G2 print ads are super-clever. They feature split images that mix wild animals with a safe, suburban setting.

The BBDO Chile Mitsubishi Montero Sport G2 focuses on the fact that the SUV is perfect for either the suburbs or more rugged terrain. My favorite is the one that blends an inflatable crocodile in a swimming pool with that of a real croc in a swamp.

Implications - The image just blends so seamlessly that you can't tell when the organic animal ends and the inflatable plastic begins. One thing's for sure, I'll never want an inflatable alligator in my pool ever again, just in case it may turn out to be the real thing.

Stats for Distorted Reality Advertising Trending: Older & Warm
Traction: 12,006 clicks in 216 w
Interest: 4 minutes
Concept: Bbdo Chile Mitsubishi Montero
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
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