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The BBC/Ice Cream SS10 Collections Focuses on Pop Prints

By: Meghan Young - Published: • References: bbcicecream & lifelounge
If you're looking to add some fun pieces to your wardrobe this season, look no further than the BBC/Ice Cream SS10 collections (FYI: BBC stands for Billionaire Boys Club). Going back to the days of loud, colorful clothing, these collections nevertheless infuse a preppy touch into the tailoring.

A continuing collaboration between Pharrell Williams and Tomoaki 'Nigo Nagao, the BBC/Ice Cream SS10 collections are Japanese-inspired and definitely made for the youth--though I'm sure I'll see some young-at-hearts rocking a few of these items. Stats for Colorful Cartoonish Clothing Trending: Older & Chilly
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Concept: BBC Ice Cream SS10
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Segment: Neutral, 18-35
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