'Batman: Year One' will once again tell the origin story of how Bruce Wayne turned his childhood trauma into a positive and devoted his life to fighting crime to ensure no one ever had to endure the tragedy that he went through. Like I even had to tell you that -- it's Batman! Just find yourself a copy of this movie when it's released and have a wicked awesome time.
Implications - Consumers are no longer satisfied with simplistic storylines from pop culture staples, and critically acclaimed writers are now finding work reimagining superheroes in ways that rival award-winning literature. Corporations can capitalize on this consumer demand by offering items that further enhance the mythology of an existing narrative universe.