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The Bateau Sugar Cube Turns a Daily Act into a Short Story

By: Meghan Young - Published: • References: enricoazzimonti.it & whitezine
It doesn't look like the Bateau Sugar Cube needed to hit an iceberg to sink into the dark depths of the ocean. Of course, it would never set sail in a typical sea. Instead, the boiling hot waters of coffee or tea is its ultimate downfall. A bittersweet ending--or for people enjoying the cup of joe, just sweet--the Bateau Sugar Cube makes every comforting drink an adventure.

Designed by Enrico Azzimonti and Jordi Pigem for Ernst Knam, an eatery based in Milan, Italy, the Bateau Sugar Cube brings out the inner child in everyone. As noted by Azzimonti, "It's a short story associated to a daily act." Essentially, this steamboat, which sails and slowly sinks into a sea of sweetness, will inspire the drinker's vast imagination. Stats for Sinking Ship Sweeteners Trending: Older & Average
Traction: 1,808 clicks in 88 w
Interest: 1.7 minutes
Concept: Bateau Sugar Cube
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: sugar cube seating, macabre coffee sweeteners, and tetris sugar cubes.