The Basic Girl Brand Emphasizes Functionality Over Frivolity

By: Mishal Omar - Jan 4, 2017
References: kickstarter
The brand Basic Girl is looking to provide basic underwear for girls and women and focuses on functionality over excessive detailing.

The brand wanted to take the focus away from the lingerie and underwear that is normally targeted towards women and girls, which is often focused on appearance more than it is function or comfort. It plans to offer two different items, with the first being panties that offer a soft elastic waistband, absorbent cotton and elastic bands that prevent leaks, and a pocket to hold an emergency pad if needed. The second item the brand will offer is a bra, which will feature a pocket in its lining, pad and money pockets on its sides, a tampon holder and will not have an uncomfortable underwire.

This basic underwear brand could have a positive impact on the day-to-day comfort of the women who use it.