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Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion

By: Shelby Lee Walsh - Published:   Updated: Apr 19 2011 • References: waterfront-shopping.dk & adsoftheworld
These creative little ads for Waterfront Shopping in Copenhagen, Denmark are put together exquisitely. The advertising agency, Bark Copenhagen, decided upon the slogan, “Food meets fashion.”

Judging by the creative concept of the ads, which combine cooking utensils with fashionable items, the interest in Waterfront Shopping probably skyrocketed.

Implications - Sometimes the best advertising strategy is the most simple, as is exemplified by these Bark Copenhagen ads. These ads take a very literal approach to the chosen concept, which is often effective because it is easy to understand and execute, yet is still clever and eye catching. In this age of decadence, it may be best to relieve consumers of the decoration and just speak simply.

Stats for Pearl Necklace Pasta Trending: Older & Warm
Traction: 16,378 clicks in 282 w
Interest: 4 minutes
Concept: Pearl Necklace Pasta
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: sultry fast food ads, 48 delicious marketing and junk food ads, and fast food fashion.